It’s Not All About Facebook Ads
Most courses and memberships have between 5-7 core modules or topics. Now if this is what you teach it makes sense that your front-end content should centre around these topics too.
In my last post, we pulled a lead magnet from one of the sections within a core module. Now that we have this in place we want to start generating organic traffic.
To start with you will focus on one key topic but over time you can work on developing lead magnets for each of your core modules or topics.
Now every time you release front-end content you will have a logical next step lead magnet that you can point people to.
Yes, driving organic leads is a slower process and it is definitely a long-term play. But with the right strategy and approach, this can turn into a hugely valuable source of leads.
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What To Put On Your Landing Page – Best Landing Page Design
Being able to attract leads and build your email list is essential for the success of your online business.
The fact is that you can build a successful online business on the back of 2-3 high converting landing pages.
However, so many people struggle with what exactly they should (and more importantly shouldn’t) put on their landing page.
And even if they figure out what should go on their opt-in page to maximize their lead generation campaigns they are unsure how to put it all together and design a landing page that converts.
We will look at how these 5 key elements should be laid out on the landing page and I’ll give you some top tips for how you can optimize each component to maximize conversion rate.
Whether you are just starting out or you already have an opt-in page up and running you will be able to apply everything we cover today and start seeing instant results and watch your email list grow.
So if you want to deliver high converting landing pages with the best landing page design then get stuck in and take your lead generation campaigns to the next level.
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⏰ Timecodes ⏰
0:00 What To Put On Your Landing Page – Best Landing Page Design
2:44 Element 1 – Your Headline
5:25 Element 2 – Your Subhead
7:27 Element 3 – Your Image
9:30 Element 4 – Your Body Copy
11:05 Element 5 – Your CTA
13:05 BONUS – How to: Landing Page That Converts At 60% and Above From Cold Traffic
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Want to work with us? Here are some ways to get started with Lead2Launch:
⚡️ CHECKLIST: The Ultimate Facebook Ad Manager Set Up Checklist: https://michealoneill.com/the-ultimate-checklist-facebook-ads-manager/
⚡️APPLY FOR (FREE) STRATEGY SESSION: Apply for a (FREE) Focus Strategy Session with Mícheál: https://michealoneill.com/focus-strategy/
⚡️JOIN LEAD2LAUNCH: Join the Lead2Launch Community: https://michealoneill.com/lead2launch
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What’s more important than new leads in 2022?
There has never been a better time to grow your online business, but that doesn’t mean it is easy. One of the biggest challenges for online business owners is attracting profitable leads at scale.
Whether you are just starting or you have already built a successful online business, lead generation will always be a key focus in your business.
And while I could (and will) start talking about lead magnets, Facebook ads, and opt-in pages, the most important thing that you need is a very clear plan for the steps a new lead is going to take once they opt-in.
And this doesn’t just include the offers you are going to make but the journey they are going to take overtime with you to achieve the ultimate transformation that you know is possible for them.
Because the success of your business will be directly related to the results, you produce for your clients. -
No. #1 Way To Grow Your Email List #Shorts
To grow a profitable online business, you have to have a scalable process for adding people to you email list.
The very best way of doing this is to develop a lead magnet.
A lead magnet is anything of value which someone will exchange their email address for.
The key to a lead magnet that works and attracts low-cost leads is:
1. It solves one very specific issue for a potential perfect fit client
2. The issue solved is a big pain point for your prospect
3. The lead magnet can be consumed within 15 minutes
4. The lead magnet gets a real result for your prospect and helps them move forward
Great formats for lead magnets include checklists, cheat sheets, guides, step plans and scripts.
They should be concise, easy to consume and tackle an issue that is holding your audience back.
To catch the rest of this series on lead generation hit the subscribe button and give me a like. Oh and drop me a comment below. Tell me about some of your lead magnet ideas. -
Online Business Growth Strategies – Get Started With Lead Generation
As Course Creators and Membership Site Owners we all want to grow our online business.
As a result, having a predictable and reliable lead generation process is essential.
Because there is no problem that can’t be solved with more leads.
Knowing how to generate leads (specifically high-quality leads at the right price) at scale will give you all the data you need to refine your funnels, optimize your offers, and even improve the quality of your leads.
And when you know how to build a sales funnel that drives high volumes of the right people at the right cost to optimized offers, your revenue and profitability will go through the roof.
And guess what online business problems you can solve with more profit…..
In this video, you will discover how to get started with Lead Generation in 2022, or if you are already up and running, how you can refine your lead generation strategies.
This lead generation tutorial will give you a step-by-step process to planning the path people will take all the way from their first interaction with you to a high-value, loyal, client for life.
I’ll show you how to quickly come up with lead magnet ideas and how to create a lead magnet that converts like crazy from content and assets you probably already have in your business.
Once you have created your lead magnet, the next thing you will want to do is start driving people to your lead magnet opt-in page.
I’ll give you a super simple strategy that guarantees you’ll never have to worry about what content to create again and turns every piece of content into a lead generation machine.
And if you stay tuned to the very end, I will share a powerful Facebook Ad lead generation strategy that will dramatically reduce your cost per lead of your Facebook Ad campaigns while producing even higher quality leads.
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⏰ Timecodes ⏰
00:00 How to Start With Lead Generation
02:23 How to Structure Your Online Business To Get Your Clients the Best Results
09:45 How to Pick A Lead Magnet That Will Attract and Convert Leads
12:14 How to Build Your Lead Generation Traffic Strategy
16:22 BONUS! How to Turn Your Content Into a Lead Generation Machine
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Here are the ways to work with us here at Lead2Launch:
⚡️ CHECKLIST: The Ultimate Facebook Ad Manager Set Up Checklist: https://michealoneill.com/the-ultimate-checklist-facebook-ads-manager/
⚡️APPLY FOR (FREE) STRATEGY SESSION: Apply for a (FREE) Focus Strategy Session with Mícheál: https://michealoneill.com/focus-strategy/
⚡️JOIN LEAD2LAUNCH: Join the Lead2Launch Community: https://michealoneill.com/lead2launch
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The #1 Key To Profitable Facebook Ads #Shorts
There is no such thing as profitable Facebook Ads.
There I’ve said it.
As a course creator or membership site owner, your focus shouldn’t be just on reducing your cost per lead. Instead, you should be looking to maximize your profit per lead.
This means if you are just starting, spend as much or more time working on your down funnel offers as you do on your ads.
Because many times a $2 lead can be far more valuable than an $0.50 lead.
And that’s why there is no such thing as profitable Facebook Ads. Instead, there are only profitable funnels.
And if you are serious about growing your online business, hit the follow, like this video, and share it with a friend.
And hey, let’s get after it today -
How to: Become a Top 1% Marketer and Online Business Owner #Shorts
As a marketer, I have failed far more often than I have succeeded.
But yet, I have helped 100’s of entrepreneurs to launch and scale massively successful online businesses, so what gives?
You see, online marketing is one big giant experiment. If you are not failing, you are probably playing safe and not getting the business results that you want.
The skill lies in spotting what to experiment with and then having a defined process for testing, optimizing, and refining the strategy so that it works for you.
The same principles apply to marketing as science.
1) Identify a problem or opportunity
2) Form a hypothesis (Form hypothesis)
3) Test your hypothesis (Test hypothesis)
4) Draw your conclusions (Draw Conclusions)
5) Refine your process
6) Repeat
The best thing about this approach is even when you don’t get the result you want, you have figured out a little more about what works and what doesn’t work, which will be invaluable to you in the future.
Commit to this process over time, and you become a top 1% marketer and online business owner guaranteed.