Never get hung up on the things you think you can’t do. The best cure for overwhelm is to set a goal and commit. Like my client, Elana.

Elana was a member of a high-end launch mastermind for 11 months. She paid over $11,000 in membership but still hadn’t made progress on her launch.

Until we started working together. In 27 days, Elana had set up her Facebook ads, built her funnel, and launched her first offer.

What’s the difference? Elana committed to getting it done. She focused on the goal. Everything else was noise. For 11 months Elana felt overwhelmed by the tech and the copy.

When we got her focused on a motivating goal, everything changed. When you are on a mission you figure stuff out.

She figured out the tech and the copy. She got launched. She got it done. And if you want to get it done make sure you check out some of my other videos on lead generation strategies for course creators and membership site owners.

Many online business owners don’t get this, and it causes so many problems in the long run.

When it comes to launching an online course or membership, there are a few things you need to know.

Outside of delivering the results you promise to your members, the quality of your offer is the most critical factor in your business success.

Now, if you have a large, loyal, engaged following, you may still get a result with a weak offer.

But without an engaged audience, no level of launch strategy or marketing tactics will overcome a weak offer.

Offer creation is one of the key skills online business owners need to master.

If you are unhappy with any area of your life or business, here is a simple strategy you can put into action today to rapidly change your circumstances.

For me, fair or unfair doesn’t come into the equation. No matter who you are, things will go sideways.

When it does, you have two choices. Wallow in self-pity and blame others for your misfortune or take control of your life.

Personally, I prefer option two, and if there is any area of your life you want to change, here are 4 simple steps you can take today for a better future.

1.  Identify and create a specific image of how you want that area of your life to be like and how you will know when you have reached it.
2.  Based on your desired state, set no more than 3 massively specific goals
3.  Create a plan outlining the specific steps you need to talk to achieve these goals
4.  Revisit your plan every day and work relentlessly to make it a reality

Having the ability to do this every time your life goes sideways will lead you to both business and personal success.

For every group who purchased an offer, 20% of those people would be willing to spend 5 times more.

This comes from the 80/20 rule, and it is freakingly accurate when running a business through this framework.

This model explains why Starbucks has a $2,500 espresso machine. Here’s how it works.

If 10,000 spend $4 on a latte then, 2,000 will pay $20 for a latte and scones, 400 people would pay $100, 80 would pay $500, 20 would pay $2,500.

Now, no one is going to spend $100, or $500 at Starbucks but they know that there is a small % of people who would be willing to spend much more and as they have already invested in acquiring and servicing these customers it is the majority of the revenue will sink to their bottom line in the form of profit.

As online business owners, we have to look at our business through this lens if we want to guarantee long-term success.

Want a profitable online business? Well, this is for you.

Course Creators and Membership site owners will always struggle to be profitable on the front end with Facebook Ads.

Sure, it can be done but your funnel and your offer need to be absolutely bulletproof.

The key to your long-term success is to focus on customer lifetime value.

And what this means is that you always have a logical next step for your perfect-fit client to take.

When you have ever-increasing levels of value to offer them once they become a client then you will increase the amount that they spend with you over their lifetime.

Remember that for every group of clients there are 20% who would be willing to spend 5 times more than they did if you put an appropriate offer in front of them.

Once you have figured out your backend conversion rates you can be comfortable paying more to initially acquire a client.

To catch the rest of this series on lead generation, business growth, and launch strategies, make sure you check out my other posts. See you in the next video.