The Truth About Online Launches
The success of your online launch will come down to 3 factors.
1. AUDIENCE
If you have a large, loyal, engaged following, then chances are your launches will work out ok even if you put the bare minimum effort into points 2 and 3.
However, email is the best medium to sell online, so focus on converting your social audiences into email subscribers.
2. OFFER
A knockout offer is one that your audience would feel stupid to pass on. A knockout offer promises a specific desired result in a specific timeframe in an easy step-by-step fashion.
3. MARKETING
Marketing is how you position and communicate the value; this is where we deploy your launch strategy, tactics, and messaging to build excitement and anticipation in advance of the offer and then drive sales.
For more lead generation strategies for course creators and membership site owners check out some of my other posts.
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How To Launch A Product Online – 5 Step Product Launch Tutorial
If you have an online course, membership or program and you want to discover how to launch a product online so you can make more sales, increase your membership, make more money online, have a more significant impact and build the life that you want, then this video is for you.
In this 5 step product launch tutorial, I share the online course marketing strategy that has helped my clients and me to make millions in online sales.
This is the simplest, quickest and easiest way to launch and scale your online business.
So if you are serious about building an online course business in 2022 or scaling your online course business, then the steps I share in this video are essential.
I expand on the Product Launch Formula methodology and share a recurring 90-day model that can be applied to all online course and online membership businesses.
This digital marketing strategy is perfect for all online business owners, especially those in the knowledge commerce industry, and this is one of the key digital marketing trends for 2022.
If you have an online product launch planned in 2022, then this is the perfect opportunity to get yourself set up for success.
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Want to work with us? Here are some ways to get started with Lead2Launch:
⚡️ CHECKLIST: The Ultimate Facebook Ad Manager Set Up Checklist: https://michealoneill.com/the-ultimat…
⚡️APPLY FOR (FREE) STRATEGY SESSION: Apply for a (FREE) Focus Strategy Session with Mícheál: https://michealoneill.com/focus-strat…
⚡️JOIN LEAD2LAUNCH: Join the Lead2Launch Community: https://michealoneill.com/lead2launch
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⏰ Timecodes ⏰
0:00 How To Launch A Product Online – 5 Step Product Launch Tutorial
1:18 How To Build Your Product Launch & Promotion Calendar
2:39 Phase 1 – The Build Phase – Lead Generation & Engagement Strategies
6:40 Phase 2 – The Awareness Phase – Preparing Your Email List For Launch
9:09 Phase 3 – The Pre-Launch Phase – Promoting Your Launch Masterclass
14:38 Phase 4 – The Launch Phase – Making Your Offer and Selling Your Online Course
19:59 Phase 5 – The Post-Launch Phase – The Secret To Making Money Online
22:30 – How To Launch An Online Product Session Overview
23:51 Bonus Session – How To Add An Additional 10% – 15% Launch Revenue
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The Greatest Gift You Can Give Your Business #Shorts
Even with the best content and the best marketing, your online business success is far from guaranteed.
You also need the right business model. What worked 5 even 3 years ago is not working today.
One of the biggest gifts you can give your online business is monthly and annual recurring revenue.
Subscriptions and memberships give you reliable and predictable cashflows.
They help you avoid the feast and famine cycles and give you financial stability.
This lets you focus on getting results for your clients rather than worrying about where your next payday will come from.
Whether you have a physical product, service, or digital product you can build a membership or subscription layer into your business.
Once you experience the joy of seeing monthly and annual payments automatically hit your bank account without having to always be in sales mode you will instantly be converted.
If you’d like to find out how to hit that subscribe button and give me a like to catch the rest of my series on recurring revenue. See you in the next video. -
The Most Powerful Force In Business & Investing #Shorts
There is a force that once you have working for you, will almost guarantee your business and financial success.
Bear with me. The story goes chess was invented for an Indian King. The King was so impressed with the game that he granted the inventor any reward he wanted.
The inventor simply asked for a single grain of rice on the first square of the chessboard, then two on the second, four on the third, and 8 on the fourth, and so on doubling each square.
The wealthy King laughed at such a meager request and granted it however, the king learned a painful lesson about the power of compounding.
You see using the compounding effect by the 15th square the inventor collected a total of 32,767 grains of rice. By the 20th square, this had grown to 1,048,575 grains of rice. By the time you get to square 64, there are over 18 quintillion grains.
And if you want your online business to grow like the inventor’s grain stash hit that subscribe button and I’ll see you in the next video. -
Leveraging The Power Of Compounding #Shorts
Finding new clients is hard, it’s expensive, what works today might not work tomorrow. Man, it can be exhausting stuck on the launch treadmill, running from one promotion to another.
Now you may have a kick-ass course, product, or coaching program, but I have seen the devastation caused to an online business when even one launch goes sideways.
And trust me it happens to even the biggest names in the industry.
The antidote is to build recurring revenue through memberships and subscriptions.
When you launch a membership or subscription you sell once but profit over and over.
And not alone is this a good thing for you, but when structured correctly, there are massive benefits for your members or subscribers.
They know that you are in it for the long term with them. They have space and time to implement and build the habits they need to truly succeed with what you are teaching.
And, if you want to truly succeed in launching or scaling your online business make sure to hit that subscribe button and give me a like. See you in the next video. -
3 Types Of Online Memberships #Shorts
If you want to build recurring revenue in your online business, there are 3 approaches you can take.
Now no matter what type of business you have today, I believe you can leverage any of these models.
These will work equally well whether you want to supplement your existing revenue or build an online knowledge business.
Front End Memberships
These are normally lower ticket memberships priced from $17 to $97 per month. Often they are the entry point to your online business and can be used as a method to attract people into your world in a low commitment and investment way.
Back End Memberships
Back-end memberships normally have an entry requirement, which could be that they have completed a course or a program or have been a client. Normally these backend memberships are at a higher price point starting from around $47 and going all the way up to $497.
Group Coaching & Mastermind
Group Coaching and Mastermind groups will normally be the highest value memberships and these range from $197 per month all the way up to $2,000+ per month.
In the next couple of videos, I break down these 3 levels so make sure you hit the subscribe button and give me a like. See you in the next video. -
How To Plan An Online Launch (For Online Courses & Memberships)
Delivering a profitable online product launch for your online course, program or membership can be straightforward, but it isn’t simple.
If you want to maximise your chances of success it is essential that you have the right plan for your online launch.
If you are looking for that breakthrough launch, that rapidly scales your online business and fills your online course or membership then this video is for you.
In this video, I share the exact planning tools, processes and approaches that I have used to deliver almost 60 online product launches. It is this process that enabled me to build over $1.5 million in annual recurring revenue from online courses and memberships.
As a course creator, or membership site owner, if you are committed to your online business growth then this video will show you how to build your product launch plan and develop your product launch strategy to set yourself up for success.
This plan fully complements Jeff Walker’s Product Launch Formula, which is the number 1 way for you to start an online business, and launch an online course.
If you want to discover how to sell online courses then this is the very first place you need to start.
You have a course or membership that you know can get people massive results. Anyone who joins gives hugely positive feedback and their progress is clear to see.
But you are struggling to really gain traction, hit that breakthrough launch, and scale your online business.
Trust me you are not alone. I have helped hundreds of online business owners who were in this exact position too, and the good news is, there is a solution.
So if you want to scale both your online business revenue and profitability while having the impact that you know you can, then grab a pen and paper, a nice big coffee, and let’s dive in.
What I am going to bring you through today is the planning tool I’ve used to deliver almost 60 launches and was a huge part of me building $1.5m in annual recurring revenue from courses and memberships.
It is now used by all my Lead2Launch Clients too.
I’m going to share the key phases of your launch and key elements that you need to plan, create and deliver within each phase.
And if you hand around to the very end I will share a special bonus session where I uncover 5 tweaks to supercharge your launch planning for maximum results.
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Want to work with us? Here are some ways to get started with Lead2Launch:
⚡️ CHECKLIST: The Ultimate Facebook Ad Manager Set Up Checklist: https://michealoneill.com/the-ultimat…
⚡️APPLY FOR (FREE) STRATEGY SESSION: Apply for a (FREE) Focus Strategy Session with Mícheál: https://michealoneill.com/focus-strat…
⚡️JOIN LEAD2LAUNCH: Join the Lead2Launch Community: https://michealoneill.com/lead2launch
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⏰ Timecodes ⏰
0:00 How To Plan An Online Launch For Online Courses & Memberships
0:30 The Key Phases & Elements to Plan, Create and Deliver
1:00 Your Launch Planning Tools
2:08 Your Launch Planning Timelines
3:10 5 Launch Planning Phases
11:15 Launch Planning Setting Your Key Dates
14:43 How to Plan an Online Launch – Summary
15:28 Bonus Session: 5 Tips to Supercharge Your Launch Planning