Welcome to the L.A.U.N.C.H. Newsletter. We’re like your favorite work-from-home stretchy pants – comfortable, reliable, and always there when you need us.
Another big week in the online world; let’s dig in:
- Meta releases Reels API
- 150+ Content Creation Templates
- TikTok releases attribution management for ads
- A practical guide to NFT memberships for creators
- An awesome re-engagement email
- How to use emotion in your Facebook ads for better results
- A super sales page format to inspire you
- Do 3rd party social scheduling tools kill organic reach?
L – Latest News
Ok, let’s kick off with a rapid-fire buzzer round.
Meta Releases Reels API
Meta has announced it is opening up its Instagram Reels API to 3rd party scheduling tools. This means you will eventually be able to upload reels from your favorite tools like Later, Hootsuite, Loomly, Buffer, MeetEdgar, or SocialPilot. Content creators rejoice! Big productivity problems solved.
150+ Content Creation Templates
The awesome team at Hubspot has released a free download containing 150+ templates to easily create ebooks, blog posts, infographics, and more. I’ve had a look, and as usual from Hubspot, the templates are top-notch. So get it while it’s hot.
TikTok Advertisers Can Now Set Custom Attribution Windows
Knowledge Commerce brands are seeing fantastic results with TikTok ads. TikTok has just released an upgrade to allow for flexible attribution on its Ad platform to give advertisers more control when calculating Return on Ad Spend. Keep an eye on TikTok Ads. Even if you are not ready today. Be prepared for when the time is right.
A Practical Guide to NFT Memberships For Creators
You may not be a fan of badly drawn Apes or Punks. Still, you should start looking at the possible application of utility NFTs for memberships, masterminds, and courses. Here is a great place to start.
A – Awesome Swipe
An awesome re-engagement email
Re-engagement campaigns are one of the essential cornerstones of any email strategy.
If you continue to email people who don’t interact with you, your email deliverability will suffer. This means that the people who are interested in what you have to say will stop receiving your emails.
But we don’t want to toss away hard-won email subscribers.
The solution: a re-engagement sequence.
A re-engagement sequence is a series of emails designed for one purpose and one purpose only. To get inactive subscribers to click on a link in the email.
When they click on a link it sends a signal to the email service providers that your content is valuable and future emails should be placed in their clients’ inboxes.
Here is a fantastic example of a re-engagement email from the Hustle.
Subject: Save our intern?
Some key takeaways:
- It oozes personality
- It tells a story
- It personalizes what many people see as an impersonal transaction
- It humanizes the negative outcome if you don’t interact (in a humorous way)
- It is simple and to the point
Honestly, even if you were not all that interested in the Hustle, they have made you smile. How could you not click the link?
The best part of the email is the link itself.
Now I don’t want to ruin the surprise so you can click here to find out where it brings you.
You can thank me later.
U – Uplevel Ads
How to use emotion in your Facebook ads for better results
One of the reasons why the Hustle re-engagement email is so good is because it connects with you on an emotional level.
This isn’t just a good thing for email copywriting. Bringing emotion to the copy and creative of your Facebook Ads will bring better results.
Wordstream collated 21 emotionally charged Facebook Ads and analyzed the mechanisms used in the copy. As a bonus, they threw in 97 words that you can try out in your copy.
Remember that emotion can be both positive and negative. Unfortunately, as humans, we are hardwired to do more to avoid pain than to gain pleasure.
This means that stirring negative emotions can produce bigger results.
Loss aversion studies show that people can be motivated twice as much to avoid pain than gain a similar level of pleasure.
For example, people will do as much to avoid losing $5,000 as to gain $10,000.
Personally, I don’t like being a negative Nancy. I also am not going to try to outsmart well-established psychological principles.
The solution: draft ad copy designed to trigger both positive and negative emotions and let the stats tell you which one is more effective at getting people to take action.
Remember the most important thing is that you get people taking action and making progress.
If I can get someone to take any action that I know will benefit them and get them the result they want then “by any means necessary”.
N – Now Launching
A super simple sales page format to inspire you
Brian and Scott Moran of Samcart are in the middle of a launch for a new online course using the Samcart digital content platform.
Samcart has long been known as a popular way for digital creators to sell products and collect cash online.
In the past 6 months, they have added the ability to host digital content for memberships and courses.
As a good online business does, they sat back and asked themselves:
- What is the biggest challenge facing our Perfect-Fit Client?
- What is the one thing which if we could solve for our Perfect-Fit Client would help them move forward?
- What is the one thing holding our Perfect-Fit Client back
- What would a Perfect-Fit Client need to believe before they purchased our primary product (Samcart)?
But that isn’t why I am sharing this sales page today.
Look at the very top of the page. There is a menu bar that lays out the format of their sales page.
Look how clear they make the thought process for their audience:
- The Problem with Traffic
- The Truth About Traffic
- Traffic Solutions For Creators
- Let Me Show You How It Works
- What You Get
If you want an outline for an effective sales page……. there you go.
Change just two words:
- Traffic – what you are offering
- Creators – who you are offering it to
….and you have an outline for the narrative of your sales page.
Sure there are other sales page elements like:
- VSL – Video Sales Letter
- Testimonials / Case Studies / Social Proof
- Offer Stack
- Call To Action
But this is a great way to think of the journey that you want people to go on through your copy.
C – Creator Central
Do 3rd party social scheduling tools kill organic reach?
Meta announced earlier this week that they were opening up access to the Instagram API for Reels.
This means that 3rd party social scheduling tools will, for the first time, be able to post reels to Instagram.
Some of the top social scheduling tools include: (in no particular order!)
But the question is. Should you use 3rd party tools to post on social media?
There are long-standing rumors/beliefs that content, (especially on Instagram), posted from 3rd party scheduling tools is throttled or shadowbanned.
This all stems back to an issue in 2011. Facebook users found that content pushed through 3rd party apps was getting lower reach.
So roll on 2022. Do we have anything to worry about using 3rd party scheduling apps?
Well, I could tell you my experience, or tell you what I heard from some randomer in a Facebook Group, but I prefer cold hard data. So I went searching…
- Does Instagram Punish 3rd Party Publishing Tools? Or Just Myth?
- Why Do Social Media Scheduling Tools Not Affect Reach or Engagement
- Do 3rd-Party Social Media Tools Negatively Affect Reach and Engagement? Our 200+ Post Experiment and Results
Just from reading the headlines, you can probably see what way the argument is going.
It turns out that there is no negative downside to using a 3rd party social scheduling tools.
Granted the research conducted in 2 of the 3 articles above was done by social media scheduling tool companies…….
….. so kinda like a cow writing about the benefits of vegetarianism.
But still, the research is solid so I am going to call it!
Yet another digital marketing myth busted!
H – Hot Take
“It’s not that I’m so smart, it’s just that I stay with problems longer.” — Albert Einstein
I believe your success is almost guaranteed over a long enough time frame.
As entrepreneurs, it is important that we are macro patient and micro impatient.
We need to be patient with our long-term goals and dreams.
Patience will keep us showing up day after day when we feel that things are going against us.
90% of success is showing up day after day when others would give up.
We need to be impatient with the small actions on a day-to-day basis.
These actions pave the path to long-term success.
Much of business and life’s frustrations come from macro impatience.
Keep focused, and stay patient. You’ll get there.
What you do matters. The world needs you.
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